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Research papers

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development


Research papers

Strategic use of trends in the youth market

The paper looks at the importance of a strategic approach to understanding markets, and the constant relevance of youth culture as an indicator of the long term development and impact of trends, not just for themselves now, but for their coming...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: David Cox
October 22, 1997
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Citation

Cox, D. (1997a, October 22). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market


Research papers

Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe

The Youth Hostel movement had become world-wide by the 1960’s. It had at this time a near monopoly of organised international Budget Youth Tourism, on the basis of providing simple accommodation without frills for travelling youth. At some time...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: John Parfitt, Andrew Chinneck
June 15, 1991
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Citation

Parfitt and Chinneck (1991a, June 15). Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developments-in-youth-tourism-in-recent-decades-and-their-impact-on-the-youth-hostel-movement-in-europe